What would it be like to rediscover the path back to our purest self? So often, the pressure of society erases our essence and pulls us away from who we really are.
La fórmula de la pureza sets out to decode the way back to oneself — through the body, through Spanish Dance.
We created the visuals for this journey: a representation of the human body, showing what happens inside it, from intoxication to a state of purity. We complemented it with the "La Pureza" issue — a physical piece that works as a guide and a parallel narrator of the whole process.
The focus is Paula and her personal experience: she guides us step by step through that transit toward purity, while the visuals — the silhouette of her body and the animations of her interior — reveal the process from within.
