Hungry Club is Dabiz Muñoz's new way to eat at airports — grab-and-go food for flavour explorers, wrapped in the language of aviation: boarding passes, seatbelt signs and "remove your hunger before flight."
It's a complete project, end to end: full brand, packaging, animations, exterior and launches.
We teamed up with TOT Studio for the branding. The naming was the real challenge — Ausias and I sat down together more times than we can count until we cracked it. Once the name landed, everything else rolled.
We also joined forces with YY++ for the architecture and the physical build — a transportable concept, designed to adapt to the needs of each airport.
