For the premiere of House of the Dragon, HBO asked us to build an immersive experience — one people would walk out of with their mouths open and their stomachs full.
We staged an entire world around a three-Michelin-star service: a celebrity menu, designed by Dabiz, built entirely around the series. Cocktails arrived inside giant smoking eggs; broth was drunk from horns, straight out of King's Landing; candles ran the length of the table like a wall, their melted wax pooling into a "skirt" that reached the floor. With every course, a narrator introduced the dishes through 360° speakers, tied to an exclusive soundtrack.
Every detail dialled in to the millimetre — an experience where the series was present in everything, from the first bite to the last.
